Studio

Tabula Rasa is a place for exchange and renewal. In a diversified world, people, businesses and their ways of communication are in a constant shift. In moments of transformation, we guide with a strategic foundation, inspire with powerful and functional design and develop meaningful executions. We are always looking for the extraordinary, creating focus instead of distraction and designing for humans instead of users. Led by experience, intuition and curiosity.

Output

Like Rome, an identity is not built in a day. It is neither formed by a logo, nor is it driven by marketing alone. An identity is defined by every single step a brand takes along the way – and every junction offers multiple directions. Defining a strategy at the very beginning of the journey helps making the right decisions and take action with confidence. It positions a brand with a compelling, catchy story at its core, provides a sense of purpose and is powerful enough to inspire people, businesses and their products. And in the end, it is the foundation on which ideas can thrive.
- Research and insight
- Positioning
- Naming
- Brand architecture
- Communication strategy
- Visual identity & Design systems
- Tone of voice
- Communication concepts
- Iconography & Typography
- Imagery Concepts & Art Direction
- Visual communication
- Printed matters
- Product & Packaging Design
- Websites, interfaces & digital experiences
- Brand activation & campaign direction
- Editorial design
- Art direction in photography and film
- Motion design
- Social media toolkits & execution
- Brand spaces & signage

Lars Schrodberger

Moritz Kiehn

Hannah Gmeiner

Mara Burger

Sera Arld

Marie-Delphine Sommer

Alan von Lützau

Anja Chen

Jannes Siems