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Tabula Rasa

EatHappy

Branding

EatHappy Branding

Since 2013 EatHappy has been making fresh handmade sushi available to food-lovers in over 1000 shops across Germany and Europe. The challenge: Make EatHappy into a brand that is as well-loved as their sushi. By creating a new identity that is as approachable and colorful and joyful as the food. That’s what we call: Freshly made smiles.

EatHappy Brand Design
EatHappy Brand Design
EatHappy Brand Design
EatHappy Brand Design
EatHappy Brand Design
EatHappy Brand Design
EatHappy Brand Design
EatHappy Brand Design
EatHappy Brand Design
EatHappy Brand Design
EatHappy Brand Design
EatHappy Brand Design
EatHappy Brand Design
EatHappy Brand Design
EatHappy Brand Design

Aside from the CI, we worked on the shop architecture itself, as well as creating packagings for their side product range of Japanese specialties – from diverse dips and sauces, to miso soup or nori chips. By now EatHappy has even launched its own food magazine, available in over 1000 supermarkets.

EatHappy Brand Design
EatHappy Brand Design
EatHappy Brand Design
EatHappy Branding
EatHappy Brand Design
EatHappy Brand Design

EatHappy