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Since 2013 EatHappy has been making fresh handmade sushi available to food-lovers in over 1000 shops across Germany and Europe. The challenge: Make EatHappy into a brand that is as well-loved as their sushi. By creating a new identity that is as approachable and colorful and joyful as the food. That’s what we call: Freshly made smiles.
Aside from the CI, we worked on the shop architecture itself, as well as creating packagings for their side product range of Japanese specialties – from diverse dips and sauces, to miso soup or nori chips. By now EatHappy has even launched its own food magazine, available in over 1000 supermarkets.
Eat Happy is not just a name; it’s their mission. For EatHappy it’s all about craft. Their products are freshly made on-site, with heart and a whole lot of carefully selected ingredients. And always spiced up with fresh ideas. We were tasked with creating a new identity that reflects exactly that and make a hidden champion into a love brand. From redesigning the CI, typography and imagery, to redesigning the packaging, reworking all shops across Europe and creating campaigns, a social media strategy and a magazine.
Photography: Silvio Knezevic, Christian Kerber