Eat Happy is not just a name; it’s their mission. For EatHappy it’s all about craft. Their products are freshly made on-site, with heart and a whole lot of carefully selected ingredients. And always spiced up with fresh ideas. We were tasked with creating a new identity that reflects exactly that and make a hidden champion into a love brand. From redesigning the CI, typography and imagery, to redesigning the packaging, reworking all shops across Europe and creating campaigns, a social media strategy and a magazine.
Photography: Silvio Knezevic, Christian Kerber