Tabula Rasa

From great idea to forceful act: Purpose Green, a Berlin-based climate tech start-up, is driving the decarbonization of the real estate sector. Through a focused brand strategy sprint, we helped them emerge from their early founding phase with a sharpened mission, vision, and distinct brand positioning.

After a brief analysis of their brand, competitors, and market, we engaged in collaborative value mining to uncover Purpose Green’s unique potential. By presenting different brand scenarios, we aligned the board on a unified vision and empowered the marketing team with a copy bank, a clear direction and a path for sustained growth.