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From great idea to forceful act: Purpose Green, a Berlin-based climate tech start-up, is driving the decarbonization of the real estate sector. Through a focused brand strategy sprint, we helped them emerge from their early founding phase with a sharpened mission, vision, and distinct brand positioning.
After a brief analysis of their brand, competitors, and market, we engaged in collaborative value mining to uncover Purpose Green’s unique potential. By presenting different brand scenarios, we aligned the board on a unified vision and empowered the marketing team with a copy bank, a clear direction and a path for sustained growth.
Disciplines
This is an example of a brand strategy sprint, but we offer various approaches tailored to your needs. Some processes take longer, some are shorter — some need visual outlook, others don’t. From our experience, every strategy must be unique because we work with people, and people are individual. With you we clarify, align, or adapt the brand to product, business model and target group. In the end, everybody shouldn’t just understand the strategy — they should feel it deep in their bones. Only a brand strategy that resonates empowers people to act with confidence and clarity.