StudioZX is ZEIT’s creative hub – a place where ideas are sharpened, narratives are built, and communication becomes culturally relevant. At the heart of its visual identity is the cursor: a symbol for the precise moment between present and future, brief and campaign, insight and hook, first impulse and fully developed concept. To make the identity usable in everyday work, we developed custom digital tools and resources, including Figma plug-ins for automated implementation and browser-based tools for more complex animated assets. This allows the design to remain consistent, adaptable, and easy to apply across formats and teams.
