0% cleared
0%
As a new brand in workplace health management, kaer stands out with an unusually simple offering. This approach has been meticulously developed, from strategy to user experience. The brand identity, characterized by gently pulsating motions, is designed with a digital-first mindset while emphasizing the human aspect of workplace health management through rounded color shapes, charmingly illustrated icons, and playfully applied typography.
A warm color palette combined with organic shapes conveys a human-first approach characterized by adaptability, flexibility, and individuality. Vibrant, dynamic animations add a friendly and empathetic touch, allowing for a versatile yet cohesive presence across digital channels.
Entering the market as a startup, competing with established players, and convincing the audience with an innovative product is a unique challenge. No startup can be certain if its original business model will hold up or if a reality check will fundamentally reshape its approach. But a stopgap solution is never the answer.
That’s why, drawing on our extensive startup experience, we supported the process every step of the way, striking the perfect balance between speed and flexibility, paired with a well-founded and strategically targeted approach.
Are you ready to launch your idea and looking for a creative business partner to bring your brand to life? Let’s make it happen!