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Food is not only meant to fill our bellies. A meal is the best way to bring people together to share a moment. No matter, who they are or where they’re from. The world of Lovante is a modern celebration of flavours and cultures, bringing traditional levantine cuisine to European tables. From fresh hummus, delicious mezze and warm treats from our bakery.
The world of Lovante is colorful and beautiful. Handmade illustrations accompany culinary masterpieces. It is all about coming together, sharing food and related moments with friends. Versatile treats, small bites to try, many spreads and tastes to combine and always something new to explore.
”What’s actually important to us is to provide everyone who comes into our shops, no matter where they are from, with an opportunity to eat good food together and have a great time. I believe food should bring people together, instead of divide us.”
– Rhaya Ayoub-Wirtler, Co-founder
The founders of Lovante, Julian and Rhaya, once started their business as a small restaurant in Cologne, before the idea was born to bring authentic levantine cuisine across all of Germany – and so Lovante was born. Our goal was to create an identity that reflects the modern and urban approach to levantine cuisine that the brand has in its DNA. We were tasked with positioning, naming and creating the corporate identity, including shop design and social presence. With a custom typeface and unique imagery, we made Lovante come through life in a vibrant and warm way, as diverse as the delicious flavours – and the people who enjoy them.
Photography: Christian Kerber