The founders of Lovante, Julian and Rhaya, once started their business as a small restaurant in Cologne, before the idea was born to bring authentic levantine cuisine across all of Germany – and so Lovante was born. Our goal was to create an identity that reflects the modern and urban approach to levantine cuisine that the brand has in its DNA. We were tasked with positioning, naming and creating the corporate identity, including shop design and social presence. With a custom typeface and unique imagery, we made Lovante come through life in a vibrant and warm way, as diverse as the delicious flavours – and the people who enjoy them.
Photography: Christian Kerber