It all started with coffee. From the invention of the first coffee filter in 1908 to today, where we experience a true renaissance of pour over coffee. Coffee lovers appreciate the process, from choosing the right bean to the slow pouring of water. At the same time Melitta redesigned the tools for coffee making, from filter to machines, to create a beautiful and modern product range. We were asked to develop their naming, identity, packaging and imagery – resulting in the premium brand called Melitta Momentum, which we communicated through a German-wide campaign in cinemas and socials. Momentum stands for never standing still – but also taking your time to enjoy. Because every moment can be the start of a journey.
Made at KOREFE
