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Mochi make the world go round. The Cologne based dessert manufactory Candy Cuisine creates not only the creamy desserts after original Japanese recipes, but also a miniature mixed version for even more variety. We gave those sweet treats not just their names, but also a brand design that is as colorful and diverse as the Mochini & Mochino themselves. Which bite is your type?
When Candy Cuisine tasked us with the positioning, naming and brand design that felt both modern and true to the heritage, as well as deliciously fun and variable. After Mochini and their big brother Mochino was born, we went on to create designs for all 9 packagings: Mixed bags for Mochini and single-flavour for Mochino. Each one with a unique illustrated pattern that opens up a world of vibrant, animated graphics.